The much-anticipated launch of the new slogan and logo for Philippine tourism campaign created a stir online and elicits excitement and guessing games among Pinoys including politicians and celebrities as DOT guarded their ‘secret’ zealously. Almost everybody was on tenterhooks waiting for the moment of reveal. Now, the wait is finally over for this 2012 the Department of Tourism (DOT) unveils the new campaign slogan ” It’s more fun in the Philippines”.
Take a look at the new DOT logo and slogan to promote the Philippines to the world. This new branding will be the message of the country on tv infomercials abroad, local tourism campaigns and efforts aim to encourage and entice more and more visitors to come to the country and experience the warmth and hospitality of the Filipino and yessss, to have fun and adventure in exploring our exotic beautiful islands.
What’s your take in the new DOT slogan? Do you like it? The logo is patterned after “banig” a local sleeping mat, it is very Pinoy.
2012 DOT New Tourism Slogan and Logo for Philippine Campaign
It’s more fun in the Philippines (Global Campaign)
The new campaign will also have a twist to further drive home the message that ”Nangunguna ka sa saya, Pilipino. Walang tatalo sayo.” . #1 For Fun is the campaign to improve domestic tourism and encourage more local travels among Filipinos.
#1 For Fun Philippines (Campaign To Encourage Local Tourism)
Reactions to the New Philippine Tourism Campaign
The success of this new branding for the country depends on a lot of things. In the next few days or months I guess we will be hearing different opinions and reactions regarding the recently released tourism campaign and slogan. I wonder if this new 2012 DOT slogan and logo will be as controversial as it’s predecessor “Pilipinas Kay Ganda” or be more succesfull than the popular ”Wow Philippines” branding and campaign? I hope this Department of Tourism ”It’s more fun in the Philippines” campaign will hit its goal of bringing more visitors to the PH.
The online world is buzz right now with the launch of the DOT new tourism tag line. In just a few minutes this topic and “It’s more fun in the Philippines” will be trending in Twitter I bet hehhehe. In fact early this morning the hashtag #1for Fun shows early sign of trending in twitter world hehe
Ikaw, share mo what is more fun in the Philippines! 
How will this new “Fun” branding and campaign of the Philippines fare in attracting the international travel market? Are we going to finally increase our market share as one of the top nations visited by foreign tourists in Asia? Are we going to attract more travelers, vacationers, holiday merrymakers and backpackers to come visit the Philippines? Can we improve our standing vis-a-vis our Asian neighbors especially the front-runner Thailand? Can the new slogan be as memorable as those of other countries like “Incredible India”, “Sparkling Korea”, ” Malaysia Truly Asia” and our very own “Wow Philippines!”? Will the international travel and tourism market warm up to the new Philippine campaign? How will the Filipino people react to this new campaign? And ultimately, what will be the impact of this new tourism efforts on the life of Juan de la Cruz?
These questions will be answered in time. For now, let’s do our share in promoting the Philippines. We have so many things to be proud of – so much biodiversity in our land, so beautiful natural resources, so many opportunities to attract visitors with eco-tourism and sports tourism, so many avenues to have a truly fun and wonderful vacation for one and all! Most importantly, we are blessed with people who are kind and hospitable, “It’s the Filipino that will make the difference”, quote from Secretary Jimenez during the unveiling. There is just so, so much that we can share to the world. Let’s unite and help get the Philippines to where it should be on the travel map and aim for sustainable tourism campaign. Let us support Philippine tourism!
It’s more fun in the Philippines!
Check also this:
Complete Philippine Travel Guide and share to family and friends
Mabuhay ang Pilipinas!
Update: Hours after the launched of the new DOT slogan, controversy surfaces that the new Philippine tourism slogan is not original and is similar to the 1951 ad campaign from Switzerland which is ” It’s more fun in Switzerland”. I believe this is just a mere coincidence, especially that the term is a common expression (take out the country in the phrase).
Why you should go to the Philippines? The reason is simple – It is more fun in the Philippines. Indeed, indeed!
Want to smile? Check out these catchy and funny taglines spin-offs for domestic tourism hehehe 
Want to watch the New Philippine Tourism Video shoot in Times Square, New York?
Click this link – Change the Way You Look at a Nation – The Philippines
About Cille Anne
Cille is the blogger behind Penfires, a lifestyle and travel blog based in the Philippines. She bid adieu to the corporate world a couple of years ago and so far she’s lovin’ her new world working from home. A wanna-be explorer and food trip adventurer who can’t possibly win a food-eating challenge. She plans to visit the whole Philippines, Asia, and the World! Heyyy, it's within reach she insists; it's just blog hops away! Lol ^_^
wow it’s also lgbt friendly, good job
“It’s the Filipino that will make the difference” – 101% agree! Let’s do our part in promoting our country but i just hope we don’t forget to promote responsible tourism too! I hope this campaign would really help us bring our country and introduce it to the world as the best travel destination of the century. bongga! LOL
Liked the slogan. It’s actually what we want to tell the world!!!
Agree, agree, agree too!
Plus, the new tourism slogan is easy to relate to, di ba?
too long. not that catchy. my 2 cents worth.
thanks berber for sharing your thoughts!
personally i think WOW PHILIPPINES was a much better slogan. some people come to the philippines for rest and relaxation (i’m sure this for some is a sort of “fun”) and of course many come for business and other activities. the d.o.t. wants everyone to be behind this new slogan but i personally feel they were overpaid for this..
Hi Ron! It’s always good to get the pulse of the target market which you in a way is part of (although you have adopted the country or is it vice versa hehheh.)Thanks for sharing your insight!
it would’ve been better if they kept it short, catchy and sophisticated…
i think using banig for the logo is not a good idea.. since we are not the only country in asia who uses this. nonetheless i like the slogan..
i like the new slogan of the dot I’ts more fun in the philippines.obviously because of the attractions that we had and will surely enjoy by the tourists
congratulate!the puerto princesa city underground river as it stands the philippines pride as one of the new seven wonders of nature. goodluck!.
my work is connected with DOT. i go arround the country looking for places to develope and promote. I think that the new slogan gives more meaning to the goals of tourism since the previous WOW slogan was used for political gains. a couple of places i have been last week was Samal Island and Pantabangan Dam. New places to develope… look for it …have FUNNNNNNN because its more fun in the Philippines. I will try to send you pictures of the places we are developing….renegade
Hi Renegade,
Thank you that would be most helpful! We need to really make it known it is really more fun in the Philippines! You can email me at penfires(/at)gmail.com.